Every internet marketing plan will be different and tailored to meet the needs of the business. However, there are some common marketing techniques from which all businesses can benefit. These include launching a website, developing an engaging social media presence, and producing valuable content marketing.
Launching a Website
A business website is a staple for any modern business plan. You should launch a website that contains pertinent information that potential customers will need in order to do business with you. At minimum, your website should tell your customers:
- Who you are and what you do
- How they can contact you
- What products or services you offer
Ideally, your website will also have the option of online purchasing or ordering so you can make money directly from the website. If someone has to wait to call or visit you the next morning, they may forget about it, change their minds, or — even worse — find a competitor online who can take their order right away.
Developing a Social Media Presence
For small start up businesses, social media can be an easy and affordable way to attract new customers. A social media presence allows you to connect meaningfully with potential customers in a way that a static website does not. Here are some ways you can use social media to promote your business:
l Host a contest or giveaway where people enter by liking or sharing your social media page
l Share photos of new and exciting products that are available for sale
l Introduce your team with a quick bio or selfie
l Take the time to interact with people by commenting on their posts
With over 1 billion Facebook users worldwide, a social media presence can elevate your business to an international scale.
Producing Valuable Content (Content Marketing)
The Internet Age is also the Age of Information. The internet has empowered people by making information available to anyone with access to an internet connection. Participate in the information age by creating valuable content for your readers. This is what people call ‘content marketing.’
By creating useful content that you share with readers through a blog, on your website, or on social media, you can create a more positive relationship with your clients. Your clients might be more willing to trust your expertise since you have demonstrated it to them by writing a series of articles on a topic. Readers are also likely to feel like they are getting something from you for free, which might make them more willing to give you their business when it comes time to spend money.
There are tons of way to use Internet marketing to grow your business, but these are just a few suggestions to get you started.