A website is a critical part of any modern business model. It can be an important source of revenue either through direct sales, as a means of persuading customers to choose your business over your competitors’, or as a means of creating awareness about your company.
Firstly, a website can be a source of direct sales revenue if you use it to launch an online store. Many people are starting to shop online more than in traditional brick and mortar retail locations, so an online presence can help preserve your customer base. Furthermore, many brick and mortar stores have an online website that operates in conjunction with their store location. This means that you can have your store open for business 24/7, allowing people to literally spend money in your store while you sleep.
Secondly, for non-retail industries where the product sold is a service, an online website can still be an important sales generator. People often do considerable research online before they make the decision to purchase a product or a service. This means that you want your website to be available for people so that you are a potential business candidate when they are doing their research. So, while you cannot generate a direct sale per se through your website, the information you provide could persuade a customer to choose your business over a competitor. In this sense, your website generates a ‘sale’ by persuading someone to choose your company.
Finally, it is important to have a website so that people know your business exists and it has what they want. Gone are the days when people would shop around from store to store searching for the product they want to buy. Now, when people want something, the first thing they usually do is run a Google search to see which stores near them or online sell the item they are looking for. For this reason, it is critical to have a website so that your business shows up in that critical Google search.
In short, with so many people using the internet to shop and make purchase decisions, it is critical that you have a website online to cash in on those sales opportunities. Without a website, you are letting your competitors beat you by virtue of the fact that they have a website and you don’t.